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  • Seths Blog: I need to build a house, what kind of hammer should I buy?

    Interesting post on the topic of Bait and Switch by the world famous Seth Godin, Seth is a brilliant marketing guy and well known author, my question here would be this, If selling a product such as air flight stripped down at the lowest possible cost qualifies as bait and switch how do you feel... more

    Reviewed by DigitalECorp Jul 25 2008, 10:31am ( 5 reviews ) • typepad.com

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  • Rated by Valtar on Jul 28 2008, 4:40am

    Enthusiasm is more important than tools, tools will help you steer the wave, your energy will create and sustain the wave of your project.

  • Rated by athirdmind on Jul 26 2008, 9:53am

    Once again Seth nails it. No pun intended! What's your passion for your business idea or model? Get that out onto paper first, then figure out the best tools to build it.

  • Rated by Mikeachim on Jul 26 2008, 2:43am

    Seth Godin on the relative irrelevance of tools. I've always felt there's a good argument for variety, for picking a tool that you haven't used before, because it may (and probably will) affect the way you fashion whatever it is you're working on. (I usually find myself writing differently with a different pen - but do I compose differently? Unsure). So yes, don't agonize, but don't rely 100% on old habits either. And sometimes, hassle is challenge is growth.

  • Rated by DigitalECorp on Jul 25 2008, 10:31am

    Interesting post on the topic of Bait and Switch by the world famous Seth Godin, Seth is a brilliant marketing guy and well known author, my question here would be this, If selling a product such as air flight stripped down at the lowest possible cost qualifies as bait and switch how do you feel as a consumer of the internet marketing tools you purchase and then after the sales pitch is given you get sent to a OTO, or one time offer page where you suddenly are looking at a price of 197 vs 47 dollars and for an additional 29 dollars you get to join the elite in the monthly membership site! Anyone else feel the frustration when you get hit with this tactic?