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Quite a good point, and not only for "marketing". It's true for everything. If someone is not in the mood to listen, either because he has something else to do, or simply it does not fit with his goals, then you can do whatever you want, he will not listen. Just ask any parents... more
Reviewed by despil Jul 23 2008, 10:48pm ( 5 reviews ) • typepad.com
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Rated by jwserra on Jul 26 2008, 2:12pm
This is where search engine data (the Database of Intentions as John Battelle has named it) is very valuable. You get to learn what they are doing/intend to do, and what they are interested in listening to...
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Rated by despil on Jul 23 2008, 10:48pm
Quite a good point, and not only for "marketing". It's true for everything. If someone is not in the mood to listen, either because he has something else to do, or simply it does not fit with his goals, then you can do whatever you want, he will not listen. Just ask any parents trying to explain something to his kid while the kid wants to watch cartoons.
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Rated by kmccartney on Jul 23 2008, 11:37am
Seth Godin and his simple truths.
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Rated by Valtar on Jul 23 2008, 6:56am
Is your customer ready to listen?
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Rated by shonzilla on Jul 22 2008, 7:07am
Seth Godin shows/proves why permission is necessary when selling/pitching something to customers/investors. "Most people, most of the time, steadfastly refuse to pay attention."
