Website review: Seths Blog: Not so grand

MicahElliott MicahElliott discovered this in Weblogs 8 reviews since Jun 3, 2008
icon tagsblogs, marketing, marketing-launch sethgodin.typepad.com/seths_blog/2008/06/not-...

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Thumbs up Reviews of this website

MicahElliott discovered 3 months ago
From the page: "Grand openings are severely overrated. So are product launches and galas of all sorts."
JohnRoquemore rated 8 weeks ago
A realistic view how true successes happen. The big blow out events are easily forgotten if they are the first time someone has encountered your brand.
BradyDale rated 2 months ago
It's so great to have it pointed out that grand openings are just something that we think we ought to do when, in fact, once again, the counter-intuitive proves to be true. No need to promote early. Promote ready.
OurCynic rated 3 months ago
not so grand is bad bad idea
allenmireles rated 3 months ago
Liked it.
Whata rated 3 months ago
Yes! Wow. Just... yes!!
coachbriany rated 3 months ago
Not so grand idea by Seth, although I agree with the idea of focusing on creating a great product and consistent service. Gala's, fundraisers and grand openings can be a great way to bring your sneezers and early adopters together to gain more energy about your product or organization. I am biased however, I am apart of the caterers and hotels and such. We support many non-profits in their effort to advance their cause.
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