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  • Rated by karaemurphy on Jan 11 2008, 3:01pm

    Seth Godin is a marketing genius and his objective analysis of the music business in spot-on. Must-read for anyone interested in any aspect of the music industry.

  • Rated by communicatrix on Jan 07 2008, 11:26am

    Tons of great advice re: dealing with a changing marketplace. 100 years ago, it was buggy whips & horse tack being nudged out by oil and mass production. It's always something.

  • Rated by grollett on Jan 07 2008, 7:57am

    Wow, hearing Seth talk about the music business is dead on from both a marketing and an observer's standpoint. If indie musicians can get a hold of this and grasp it, there might be hope yet!

  • Rated by venetianmusician on Jan 07 2008, 7:31am

    Nice bite sized introduction to what's happening in the music industry today and possibly tomorrow...

  • Rated by paulbuzz on Jan 07 2008, 4:19am

    Using the music business as an example, Seth Godin writes a series of insightful rules that center on how businesses must adapt to the digital economy, versus the other way around.