Website review: "You" are not as cool as you think ...
laodan discovered this in Internet
•1 reviews since Jan 24, 2007
internet
•money.cnn.com/2007/01/17/commentary/mediabiz/...
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laodan discovered 18 months ago- Do 'You' really matter? By Paul R. La Monica, CNNMoney.com
User-generated content is all the rage right now. But the thought of 'You' controlling the media and marketing world is little more than breathless hype. "If you look at a lot of user-generated content out there, most of it is terrible. Some of it is catchy and inspired but a lot of it is terrible," said Tim Calkins, a professor of marketing with the Kellogg School of Management at Northwestern University. Only a handful of user-generated ideas will be successful and even then, odds are that they are going to be financial windfalls for large advertisers as well as the big media companies that own the popular user-generated sites. And so far, it remains to be seen whether not "You" will ever be able to generate much more than a lot of buzz. Sure, buzz is sexy. But you know what's sexier? Revenue and profits. Do 'You' really matter?
Stumblers should read this. Do you agree with La Monica that "... buzz is sexy. But you know what's sexier? Revenue and profits."
- Do 'You' really matter? By Paul R. La Monica, CNNMoney.com
