Website review: Project Implicit&
Someone discovered this in Sociology
•4 reviews since Jun 6, 2007
sociology, racism
•implicit.harvard.edu/implicit/study.html
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Reviews of this website

anieck rated 15 months ago- Wow, I guess I'm one of the 2% who have "a strong automatic preference for African American compared to European American". Cool I guess. I'm dowwwnnn, I'm dowwwnnn, cooolll brooo. Yo! 'sup!

burkinaboy rated 15 months ago- Fascinating test, apparently backed by scientific design and data. I scored about how I thought that I would. What's your preference?

electrocute rated 15 months ago- This test was featured on Oprah today and I decided to give it a whirl (yes, I watch Oprah). Based on measuring conditioned associations, the test determines the degree to which the test-taker is partial to either white or black faces. Basically, it aims to find whether or not you're racist... even if implicitly so. In my case, I'm slightly more partial to white faces than I am to black faces, as are 16% of test takers. I find the test a bit... I dunno, underhanded? After being conditioned to associate white people and good words with the category to the right and black people and bad words to the category on the left, participants are forced to relearn the associations as the categories are switched throughout the test. It can get out of hand. The results can be really surprising. I, for one, don't consider myself prejudice, but apparently the test thinks otherwise.

digits rated 15 months ago- According to this Test you're going to probably be deemed Racist "Your data suggest a strong automatic preference for European American compared to African American." After the brain is conditioned to associate GOOD with European Americans by starting with these two terms on the right hand side, the test switches it up...moving the word GOOD to the left under African American. I always associate right-handedness with right, familiarity, and goodness. I have always associated left-handedness with awkward, uncomfortable and unfamiliar. I missed three questions out of maybe 40 word questions and it still says I had a moderate preference for white people. [I missed three 'good' words by sorting them to the right - when the right had changed to BAD - as my pre-cognitive inclination is designed to do. The fact that the test started with Euro-Am's on the right side would be natural for me because I am mostly Euro-Am.] This test is not a valid measure of racial views. I don't care if Harvard developed this or not - it took advantage of my cognitive bias not my social feelings. I wonder how a left-handed person would fare?
[ Refer to this review on my thoughts of this test before I took it ]
[ Take the Test ]
- According to this Test you're going to probably be deemed Racist "Your data suggest a strong automatic preference for European American compared to African American." After the brain is conditioned to associate GOOD with European Americans by starting with these two terms on the right hand side, the test switches it up...moving the word GOOD to the left under African American. I always associate right-handedness with right, familiarity, and goodness. I have always associated left-handedness with awkward, uncomfortable and unfamiliar. I missed three questions out of maybe 40 word questions and it still says I had a moderate preference for white people. [I missed three 'good' words by sorting them to the right - when the right had changed to BAD - as my pre-cognitive inclination is designed to do. The fact that the test started with Euro-Am's on the right side would be natural for me because I am mostly Euro-Am.] This test is not a valid measure of racial views. I don't care if Harvard developed this or not - it took advantage of my cognitive bias not my social feelings. I wonder how a left-handed person would fare?
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