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 definitiveturbo discovered 22 months ago- "Today, most advertisers size up community sites, blogs and social networks using traditional media buying models - namely, reach and frequency. Unfortunately, the reality is that many Web 2.0 sites, can't deliver marketers the numbers they want because of the effect of Long Tail. It'... more
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- definitiveturbo rated 22 months ago
- "Today, most advertisers size up community sites, blogs and social networks using traditional media buying models - namely, reach and frequency. Unfortunately, the reality is that many Web 2.0 sites, can't deliver marketers the numbers they want because of the effect of Long Tail. It's simple supply and demand economics at work. This is why efforts like the one announced by comScore and Federated Media are fundamentally flawed"
...broken and a can ultimately destroy the potential for social networks unless they too change...
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