9 Reviews
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 JanetAronica rated 5 months agomarketing, network-theory, tipping-point, influencers - senior sem paper
- briandrpm rated 17 months agomanagement, marketing, innovation, crowdsourcing
- My blog post Challenging The "Popular" Theory Of Group and Individual Interaction
includes the views of others on this topic including some in Seth Godin's blog post via The Hyping Point. The concepts behind this discussion have been a subject of contemplation for some time. I am struck with the notion that this means something different in the web 2.0 world than it did prior to this.
- gilgongo rated 17 months agomarketing
- At last I find I'm not the only one that thought The Tipping Point was a ludicrously self-serving slab of pseudo-analysis. The fact that these atrocious books were only read by people that snorted coke all day long no doubt had something to do with the fact that it's taken this long for some proper science to be applied to the issues. And - surprise - blow it all out of the water.
- SebG rated 18 months agomarketing
- Because I never really bought the whole Tipping Point thing...
- chperret rated 18 months agomedia, viral, rhizome, communication
- why chaotic rhizome is more efficient that hierarchical network. A marketing proof
- hifisamurai rated 18 months agomarketing
- Is the Tipping Point wrong?
- MarkDykeman rated 18 months agomarketing
- Influencers might not be as influential as the man on the street
- despil rated 18 months agomarketing, study, trends, influencers
- It's a thought provoking piece over a study that proves - or at least tries to prove - the myth of the "Influencers" false.
- americo888 rated 18 months agobusiness, influencers, marketing, network-theory, tipping-point
- Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
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