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Who's Afraid of Online Advertising? - Publishing 2.0

Khook20 discovered 22 months ago
From the article: "...many advertisers are reluctant to shift dollars online -- despite the massive shift of consumer attention online -- because of the 'absence of meaningful metrics and adequate capabilities.'"
Tags: business

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Khook20 rated 22 months agobusiness, advertising, marketing, internet
From the article: "...many advertisers are reluctant to shift dollars online -- despite the massive shift of consumer attention online -- because of the 'absence of meaningful metrics and adequate capabilities.'"
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