http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?OPERATION_TYPE=CHECK_COOKIE&referer=/hbsp/hbr/articles/article.jsp&productId=R0807H&TRUE=TRUE&reason=freeContent&FALSE=FALSE&ml_subscriber=true&_requestid=144892&ml_action=get-art

A long an interesting article about the (myth of?) the Long Tail, complete with rebuttal and re-rebuttal. Excerpt: "My research also answers the question, How much enjoyment is derived from obscure versus blockbuster products? We can all easily imagine the extreme delight that comes from... more

Reviewed by moritherapy Aug 21 2008, 10:51am ( 1 review ) • harvard.edu

1 view

Join StumbleUpon or login to add a review!
Rated by moritherapy on Aug 21 2008, 10:51am

A long an interesting article about the (myth of?) the Long Tail, complete with rebuttal and re-rebuttal. Excerpt: "My research also answers the question, How much enjoyment is derived from obscure versus blockbuster products? We can all easily imagine the extreme delight that comes from discovering a rare gem, perfectly tailored to our interests and ours to bestow on likeminded friends. This is perhaps the most romanticized aspect of long-tail thinking. Many of us have experienced just such moments; they are what give Chris Anderson's claims such resonance. The problem is that for every industrial designer who blissfully stumbles across the films of Charles and Ray Eames, untold numbers of families are subjecting themselves to the likes of Sherlock: Undercover Dog."

Installing is Easy!