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Sprints $100 Million Mistake: Sprint Spending $100 Million to Kick...

DannyAndNina rated 5 months ago
Starting May 9th, Sprint will begin a massive, $100 million marketing campaign aimed straight at the iPhone's nether regions. Stacking its 3G Instinct against the iPhone, Sprint hopes to show that EVDO and GPS make their product way better than anything coming out of Cupertino. The problem i...

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billso rated 5 months ago
This phone is such a poorly timed idea. The screen is smaller than the current iPhone.
DannyAndNina rated 5 months ago
Starting May 9th, Sprint will begin a massive, $100 million marketing campaign aimed straight at the iPhone's nether regions. Stacking its 3G Instinct against the iPhone, Sprint hopes to show that EVDO and GPS make their product way better than anything coming out of Cupertino. The problem isn't that the Instinct is necessarily a bad phone, or that Sprint is a worse service than AT&T. It's that Sprint's series of commercials will cost the company $100 million to promote a message that will most probably be a moot point in one month if/when Apple announces their 3G iPhone.
chaibala rated 5 months ago
Sprint watches a $100 million go down the toilet.