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: When is a Crummy Cookie a Good Thing? - Ecopreneurist

sustainablogger rated 10 months agoFeatured Review
From the page: "What do you do when youâ€re a cookie fan, one of a specific breed that likes crispy cookies, and youâ€d like them to be organic, and just canâ€t seem to find what youâ€re looking for? Start your own company of course. It helps if youâ€re named Crummy, and you have two brothers, ...

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sustainablogger rated 10 months ago
From the page: "What do you do when youâ€re a cookie fan, one of a specific breed that likes crispy cookies, and youâ€d like them to be organic, and just canâ€t seem to find what youâ€re looking for? Start your own company of course. It helps if youâ€re named Crummy, and you have two brothers, ideal for creating a â€oePep Boys” like logo for said cookies. I recently had a chance to speak with Jason Wachob, the CEO of Crummy Brothers cookies, on what makes them unique, what his experience has been, being in a greener realm then in his past endeavors, what heâ€s learned so far, and whatâ€s up with the individually plastic wrapped cookies? The eminently friendly Wachob was glad to lay it out for me. He chuckled and said he might discourage people from getting into the packaged foods business, but then had many redeeming experiences to share that tipped the scales towards encouraging other ecopreneurs out there to make a go of it."