Website review: The Ultimate Greenwashing: Barbie ...
ecochildsplay discovered this in Toys
•6 reviews since May 1, 2008
toys, barbie, greenwashing
•ecochildsplay.com/2008/05/01/the-ultimate-gre...
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ecochildsplay discovered 3 months ago- From the page: "â€oeBarbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. Thatâ€s right, Barbie is reflecting the trend of going green. Mattel realizes it wants a piece of the eco-friendly toy pie, but this ploy screams of greenwashing, especially considering the line will only be sold at Toys R Us."
- GreenLlama97 rated 2 months ago
- Gag me with a green spoon
Barbie BCause Collection, Available Exclusively At Toys"R"Us Stores Nationwide, Reuses and Repurposes Excess Barbie Fabrics and Trimmings to Create Fashionable and Playful Handbags, Pillows, Diaries, Totes and Other Accessories
El Segundo, Calif. (April 1, 2008) - Just in time to celebrate Earth Day in style, Barbie® introduces a collection of eco-friendly accessories for girls with the debut of Barbie BCause. The playful and on-trend Barbie BCause collection repurposes excess fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories. Sold exclusively at Toys"R"Us stores in the Barbie® toy aisle, the Barbie BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details.
"Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. "Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric."
The Barbie BCause collection is available now at Toys"R"Us stores nationwide in the Barbie® toy aisle for suggested retail prices ranging from $5.99 to $19.99 each. - Gag me with a green spoon
- AngelaHayden rated 2 months ago
- barbie sucks
- rachelmsearching rated 3 months ago
- Barbie goes green...now your daughter can be superficially environmentally conscious and develop body image issues all at the same time.
- sustainablogger rated 3 months ago
- From the page: "The eco-conscious young girls I know of steer clear of Barbie. My daughter just gave away her Barbie that her grandmother had bought her (without my approval, of course) while wearing her â€oeFree Tibet” t-shirt. Truly green families will not be fooled by Mattelâ€s greenwashing. If a green girl wants a patchwork bag, she will make it from her own clothing she has outgrown and not Barbieâ€s."
