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An interview with the woman behind a great word-of-mout success story. "2) There's something magical going on here - you're not only building sales but your customers are really rooting for you, what's the special sauce? The special sauce is a product that REALLY does... more
Reviewed by moritherapy Jul 08 2008, 06:34am ( 1 review ) • typepad.com
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Rated by moritherapy on Jul 08 2008, 6:34am
An interview with the woman behind a great word-of-mout success story. "2) There's something magical going on here - you're not only building sales but your customers are really rooting for you, what's the special sauce? The special sauce is a product that REALLY does what it says, looks fabulous, makes life easier, and has genuinely passionate founders and staff behind it. 3) From an online purist perspective, time-starved moms have not been known as a big digital enthusiast audience, care to debunk any myths here? YES! I do care to debunk that myth! Moms are online like it's their job! In fact, for many, it is their job! BlogHer estimates more than 36 million women participate in the blogosphere every week. Women work online, shop online, socialize online, share online, research online and use the internet to organize their lives. 95% of Moms go online at least once per day. By most estimates, there are more women online than men and the gap is expected to widen. Women control 85% of household spending and they do their homework online. 44% of women report spending time on the internet is replacing TV time."
