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Human Rights? Who Gives a $%&#??? "So what? Who cares?" Yeah, that's a pretty disaffected attitude, not uncommon for an American, really. WIIFM- what's in it for me? As an advertiser I know I have to think that way about my audience. Advertising often appeals to... more
Reviewed by BrianCarter Dec 10 2008, 11:35am ( 1 review ) • blogspot.com
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BrianCarter
BrianCa...
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Rated by BrianCarter on Dec 10 2008, 11:35am
Human Rights? Who Gives a $%&#??? "So what? Who cares?" Yeah, that's a pretty disaffected attitude, not uncommon for an American, really. WIIFM- what's in it for me? As an advertiser I know I have to think that way about my audience. Advertising often appeals to people's lowest motives, their selfishness.... But with this cause, I have to appeal to your higher motives, your best self, the part of you that at one time actually like John Lennon's "Imagine". Put simply: If you could do something EASY in 30 seconds to deal with the fact that people just like you are RIGHT NOW being enslaved, tortured, and oppressed, would you?
