Website review: Expensive Wine Just Tastes Better |...
moritherapy discovered this in Weblogs
•2 reviews since Feb 5, 2008
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•brainblogger.com/2008/02/04/expensive-wine-ju...
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moritherapy discovered 7 months ago- From the page: "A recent study reported in the Proceedings of the National Academy of Sciences demonstrates that marketing can have a significant effect on the neural mechanisms governing decision-making. The study measured the ”experienced pleasantness” of three different wines, both by subjective reporting of the test subjects perceptions of the wines, and by measuring activity in the medial orbitofrontal cortex, a known oepleasure center” in the brain. Test results indicated that even when wines were identical, subjects levels of experienced pleasantness differed according to the reported price of the wine; the same wine tasted better when the subject believed that it was a sample from a $45 bottle of wine than when she was told it was from a $5 bottle."
- kdfrawg rated 7 months ago
- That's why folks buy iPhones, too. ;o)
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