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hmm. Food for thought: Creativity, not productivity. Uh-oh: Creativity is an economic four-letter word. Why? Because it's hard to measure, manage, and model. So economists focus on productivity instead -- and the result is dumb growth. Smart growth focuses on economic creativity -... more
Reviewed by NLC-Molly Feb 05 2009, 11:36am ( 1 review ) • harvardbusiness.org
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Rated by NLC-Molly on Feb 05 2009, 11:36am
hmm. Food for thought: Creativity, not productivity. Uh-oh: Creativity is an economic four-letter word. Why? Because it's hard to measure, manage, and model. So economists focus on productivity instead -- and the result is dumb growth. Smart growth focuses on economic creativity - because creativity is what let us know that competition is creating new value, instead of just shifting old value around. What is economic creativity? How many new industries, markets, categories, and segments an economy can consistently create.
