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  • Loyalty Program Financial Liability - The Loyalty Truth | Loyalty Truth Blog

    From the page: "First and foremost, a liability can never be defined as an asset, however clever the argument. My finance professors in Charlottesville would never have let me pass if I couldn't scribe this equation accurately: Assets = Liabilities + Owners Equity."

    Reviewed by annsmarty Jun 04, 10:03am ( 8 reviews ) • hanifinloyalty.com

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  • Rated by esther96 on Jun 06, 4:26am

    I'd previously given this a thumbs up, but once you click on this site, there's no getting off it. I hate it when sites do this.

  • Rated by upicks on Jun 04, 6:04pm

    Well said article about loyalty programs

  • Rated by escottberg on Jun 04, 1:26pm

    From the page: "First and foremost, a liability can never be defined as an asset, however clever the argument. My finance professors in Charlottesville would never have let me pass if I couldnâ€t scribe this equation accurately: Assets = Liabilities + Owners Equity."

  • Rated by steadyburn on Jun 04, 12:29pm

    helpful info. Recommend it.

  • Reviewed by ThomasHardy90 on Jun 04, 11:21am

    Good read.

  • Rated by SuperFreak69 on Jun 04, 10:18am

    From the page: "Loyalty Program Financial Liability - The Loyalty Truth"

  • Rated by annsmarty on Jun 04, 10:03am

    From the page: "First and foremost, a liability can never be defined as an asset, however clever the argument. My finance professors in Charlottesville would never have let me pass if I couldn't scribe this equation accurately: Assets = Liabilities + Owners Equity."

  • Rated by thedudedean on Jun 04, 9:59am

    In Loyalty Marketing terms, liability represents a deferred expense and is normally satisfied by a future cash payment to a vendor for the cost of a reward redeemed by a valued program member. For loyalty program sponsors paying for points (or whatever they wish to call their promotional currency) "On Issuance", there is a line item in the marketing budget to expense total reward cost in the current period.