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  • Barry Judge  & Blog Archive   & Trust and the Reward Zone Black Card Test

    Best Buy's CMO posts about the Black Card Test that was sent out to 6.8 million people instead of 1,000 and how they dealt with the mistake. What the post doesn't mention is that conversations on Twitter influenced Best Buy's quick response.

    Reviewed by toprank Sep 05 2008, 08:56am ( 1 review ) barryjudge.com

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  • Rated by toprank on Sep 05 2008, 8:56am

    Best Buy's CMO posts about the Black Card Test that was sent out to 6.8 million people instead of 1,000 and how they dealt with the mistake. What the post doesn't mention is that conversations on Twitter influenced Best Buy's quick response.