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NEW YORK (AdAge.com) -- All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint.

Reviewed by BorisLoukanov May 18, 07:46am ( 5 reviews ) • adage.com

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Reviewed by adal-honduras on May 26, 7:07am

Probably SM works better for a small company?
Rated by minesm on May 20, 11:04am

Articulation of how small and local businesses are harnassing micro-blogging (Twitter) to their benefit
Rated by FreeRangeMom on May 18, 4:59pm

How small local businesses are making profits with Twitter's help.
Rated by BorisLoukanov on May 18, 7:46am

NEW YORK (AdAge.com) -- All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint.

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