wellplannedweb

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Last seen: 5 months ago

Deana is a woman from Tampa, Florida, USA

Well Planned Web's founder, Deana Goldasich has been creating web content since 1996. For years, as a copywriter/producer in traditional marketing, Deana was passionate about getting to the root of exactly what customers needed and wanted. She first caught the e-bug when a retail client pleaded for help in improving their site's clarity and usability. Since then, she has made it her mission to help businesses and organizations "find their voice" and build meaningful online content.

Today she's helping corporations, small businesses and entrepreneurs "find their inner blog," produce content and share their expertise and passion online.

Deana's experience includes building content strategies for multi-million dollar retailers, high-profile brands and influential government and health agencies. But, her experience isn't limited to working with the big guns. Deana especially enjoys entrepreneurial endeavors and boosting the web potential of small and medium-size organizations.

She speaks regularly to audiences about web usability and content, and is part of the New Media Special Interest Group for the American Marketing Association.

Prior to Well Planned Web, Deana served as Director of Content and Production for HSN.com--the e-commerce arm of the Home Shopping Network. Deana led the company's aggressive marketing and content strategies for merchandising campaigns, celebrity showcase events, storefront launches, video on demand, and interactive shopping guides. She and her team crafted online content initiatives for hundreds of HSN celebrities and brands such as Wolfgang Puck, Sephora, Bob Vila, Gateway, Kodak, Suzanne Somers, Susan Lucci and Joy Mangano.

While at HSN, Deana also launched and directed HSN.com's site optimization--responding to customer behavior at every level. Using ongoing analysis, her team continually improved and retested the site's home page, departments, storefronts, brand shops and transactional pages. She also played a critical role in launching and improving HSN.com's Search Engine Optimization (SEO) efforts.

Prior to HSN, Deana was a consultant with Sapient Corporation, specializing in User Experience (UE) and Content Strategy. During that time, she focused on user-centered web design for clients such as the American Cancer Society, Kodak, Conoco, Janus and the Texas Department of Criminal Justice.