The Architect on Vimeo
Rated • 1 review • video, architect, tag heuer, baselworld, watchonista • vimeo.com
Watchonista has had the distinct pleasure of an exclusive interview with the architect behind the TAG Heuer stand!
A new chocolate-textured skin to wrap the 900 sqm on three levels welcomes this year's TAG Heuer collections.
Ottavio di Blasi is a passionate architect who imagined the stand more as a real home than as a short-lived construction.
In fact, it takes four weeks to build it and three to dismantle it, all for just eight days of exhibition.
Amazing work on par with their watchmaking collections!
A new chocolate-textured skin to wrap the 900 sqm on three levels welcomes this year's TAG Heuer collections.
Ottavio di Blasi is a passionate architect who imagined the stand more as a real home than as a short-lived construction.
In fact, it takes four weeks to build it and three to dismantle it, all for just eight days of exhibition.
Amazing work on par with their watchmaking collections!
