Has "digital" become a meaningless concept, and when will it
Has "digital" become a meaningless concept, and when will it
With the recent proliferation of articles and the popularization of all the defects, nasties and problems of "big data" you might ask yourself "who is being threatened?". Why are we witnessing the typical defence of legacy business when threatened by incumbents that they don't understand? Is there something more to it, or is it just an extension of the Breakfast TV psycho-babble that we get every morning from "social media experts" - most of whom rarely or barely exist in the social media? Well there are businesses that should feel threatened, and you should ignore the confusion of the current "big babble" about "big data".
When corporations or government services restructure the resulting tangle of social media assets can take quite some time and energy to clean up. And of course the demoralised remaining staff aren't exactly likely to give a clean-up high priority, nor depth of thought, which potentially results in a drawn-out negative impact on customer service. This tangle also extends to displaced staff who have made poor choices of the social identities. A little forethought can avoid much of the "restructure tangle".
Mindsets are hard to change, and generally this is beyond our resources. We need more powerful stories which go beyond mere information about the value of social to business and the role employees play in that. We need to find stories which resonate with business leaders. In this respect Dell has long been a leader. The logic of their "primp your profile" campaign is focused on recruiting and retaining the best talent to help drive business performance.
This Primp Your Profile post by Brittany Podolak in the Direct2Dell Community explains an important concept which still causes angst among many business people with whom we discuss the benefits of their employees being "on social". The angst is the fear of their people being poached. It starts from a fear of their employees even just being on Linkedin and spreads to the fear of their employees having a "personal brand" which might make them more attractive to other employers. The positive concept is that a positive perception of your employees on social creates value for both the employees and the organisation.
Brand resilience is the ability of a brand to withstand shocks and to maintain its value and customer loyalty during and after adversity. Resilience is a function of brand promise + brand experience (depth and breadth) + brand friction + brand stock. In a nutshell the unfamiliar terms here are brand stock - which can be taken as accumulated and reflected goodwill; brand depth - which is how the brand is operationalised; and brand breadth - which is a new idea encompassing all the non-operational touch points including social media
This post addresses the organizational and workforce characteristics that should be considered in deciding whether and how to move toward becoming a social enterprise. These characteristics fall into three categories: factors that matter less than people think, factors that matter more than people think, and the one factor that matters most of all.
Atos was also a contender in the awards last year, and even though it did not win we thought it was worth blogging what others could learn from Atos’s zero email initiative. Whereas most enterprise social initiatives actually add to the overall number of messages employees have to check on during the day, Atos’s concept is powerful because it focuses on reducing the overall messaging load. Atos still hasn’t gotten to zero email, but has saved 25% of work time previously spent on email and reduced disruptions and email overload by 60% — down from from an average of 100 internal emails per employee per week to 40. And Atos has a certification process that has resulted in 220 business processes being redesigned to become “email free”.
Sharing useful information with our network is something which we are all looking to do in the most effective way. Today I discovered something new, for me at least. Although I've been receiving Linkedin Updates in my Inbox forever I've only given them a cursory glance. Nevertheless I have been noticing that the Updates are seeking to engage us in all sorts of new ways, and I've thought that Linkedin is treating this very seriously. The "Mentioned in the News" section, which I hadn't noticed before, offers a great way to share intelligently with just three clicks.
Australia performed appallingly in the just released Linkedin “Adapt to Survive” global survey on the effectiveness of recruitment and onboarding, ranking last on retention outcomes. Almost one-quarter of all people who get a new job in this country will quit within a year, in contrast with top-ranking Holland at 6%. The waste caused in direct and indirect costs is also appalling – about $370m in direct costs and $3.7b in productivity costs. Why are Australian employers failing miserably in their ability to hire and retain people, and what can be done to bridge the gap with Holland?
“Stability, not change, is the state that is most dangerous in highly competitive environments,” because it “allows for inertia and power to build up along the lines of an existing business model.”
Building an authentic team and ecosystem, who collaborate as a living community and are connected by social media, is the new work for the emerging social manager. But how many of our managers are equipped to take this journey to new ways of working through collaborative networks of aligned talents?
Imagine if your workplace was full of volunteers. That's going beyond Contributors, it is forming connections of Contributors who in total are contributing to the wider good. Social technologies enable that, and that's how social technologies enable abundance. The "why" social technologies create abundance comes back to a basic human desire to be helpful, to be human - to volunteer.
When the janitor starts talking stocks it’s time to bail, right? And when the Board starts to talk “digital strategy” it’s very likely also time to bail. Digital Strategy is pretty much a meaningless piece of jargon that now litters the financial press and is apparently something about which every Chairman feels compelled to brief the media or face being called a digital dinosaur. But what could they possibly be discussing?
Responding to the 窶length of the fuse and the size of the bang窶 is set to become a new measure of success, and failure, for business and public sector organisations across Australia as they grapple with the transformative reality of digital disruption.
The company had announced in December that it has 36 million active users in India and close to a million users are installing the app every day. So it is interesting to note that the number of active users shot up by 10 million in two months. The service had 25 million active users here in November and 20 million in August. It has 450 million users at the time of acquisition, out of which 320 million used the messaging service on a daily basis.
A lot of “social media” training for CEOs and C-level misses the real point because it focuses on the “practical” outcomes rather than the experiential insights. For certain a CEO can build a bigger personal brand, they can follow a niche and be up-to-date, and they can tweet with substance over style and measure the “right things”. To me that’s like taking the right medicine - the hygiene factor. But what is the medicine trying to cure? What it is trying to cure is the insularity and closed mindset, or at least the misguided mindset, that precludes the ability of many to understand the goodness that social technologies can bring to their business. And by goodness I include the ideas of Growth, Commitment, Purpose, People, Culture, Innov
A lot of how you achieve business results with social media depends on your mindset. As Carly and Tresne walked from the My Kitchen Rules kitchen this week - eliminated despite Carly's Circle of Empowerment - Carly reached back through the closing door and said to the other contestants "If you think you can't you can't and if you think you can you can".
It's the same with social technologies, as they apply to your business goals. The old mindsets have hobbled Australian retail, as is well acknowledged. That played out again in an article this week about how Jane Lu built Showpo through social media.
Tracking sales including social leads - step by step.
What is it about Facebook buying Oculus that really sets your hairs tingling on the back of your neck? Perhaps nothing! But for me it is the realization that one of the smartest and most operationally excellent companies on the planet - Facebook - has something figured out and I don't have a clue! So here's my guess. And the news for sleepy legacy retail, as one example of the impact, is not good. And where to most easily find sleepy legacy retail than Australia - so here is where it is going to hurt, in a big way. Here's why I think so.