new legislation gives more teeth to the DMCA as well, adding forfeiture penalties on top of the 10-year sentence and $1 million fine for criminal violations of its anti-circumvention clauses.
For website publishers, a poor web rating can be disastrous. Bad television ratings mean television shows get canceled, bad web ratings mean websites go out of business. For advertisers, accurate web ratings are critical to optimize spending. Inaccurate ratings data means advertisers will overspend on poorly performing sites or not advertise on smaller sites whose numbers are really much higher than reported.
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Feb 15, 2008 6:11pm
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