waliguy

If you're a business owner or salesperson, the days of easy sales are over.

Low-hanging fruit. Ready to buy. Easy money. Not in 2008. News media continues to pummel us with messages that we are in tough economic times. Duh! And as a business person, you sense that money is tight. Consumers and businesses are watching their budgets. What are you going to do to survive? Here are three tips...

Three survival marketing tips to carry you forward

As a Vikings fan, I have due respect for Brett Favre. He's been the Purple's nemesis for the last 17 years. And when he announced his retirement this week, tears were flowing in the land of Cheeseheads, while Vikings fans were breathing a sign of relief.

But one of the things I have come to respect, besides Favre's on-field records, is the marketablility of Number Four. He has been, and will continue to be a marketing machine...

What to look for in a web development company
March 5, 2008 · No Comments

web development company

Seems like everybody is doing web design.

So you're a small business owner, it's 2008, and you know you need a website. And you have lots of choices. There are four criteria to look for when you want to hire a web development company.

Use this checklist before starting your website. A lot of time and effort can be saved if you organize yourself before putting together a business website. Here's a handy checklist of the things you need to gather before construction begins...

I spoke with two business owners this week about building new websites. Where do we start? Both know that they need a website, and have plans to design one for 2008. I explained that there is a fair amount of pre-planning involved in website design BEFORE construction begins.

A good pre-plan will not only speed up the website building process, but will also focus the business owner on the important elements of a business website...

What makes you think your competition's marketing is working for them?

I talk to clients often about monitoring the competition. They clip out newspaper ads and keep direct mail pieces of the ads that their competitors are doing. However, one of the biggest mistakes people make is advertising in publications just because their competitors are in them...

A business website without a street address is a mistake. Do you ever go to a business website and can't find their street address? How do you feel? What are they hiding? Are they going to rip me off? Doesn't it make you suspicious? I know it does for me. But it's more than just a pet peeve...