vividlondon

Retainers are for all agencies the gold star - a retained client paying monthly or quarterly is exactly what most agencies strive to get: yes the big projects are all very nice, but a client paying you regularly....well that's gold dust...

Considering that in the weeks before the election the Liberal Democrat Party were lagging severely behind both the then ruling Labour Party and the Conservative Party, it is almost shocking to discover that they are now sitting alongside the Conservative Party in a coalition government. This is despite the fact that they actually lost seats during this election campaign. Somehow Nick Clegg seems to have wormed his way into the nation's hearts, but how? The answer, that antiquated form of entertainment....the television....

The United Kingdom is currently in the grip of what is arguably its most important election for 25 years. The main three parties are a divided bunch. The Labour party, the UK's current leaders, led by Gordon Brown are currently languishing 3rd in the polls. Then theres the Conservatives the official opposition, led by David Cameron. And finally, last but certainly not least are the dark horse's of this election, the Liberal Democrats, led by Nick Clegg, and currently leading Labour in the polls, seemingly to the entire countries surprise....

Well, it was his words not mine...Gordon Brown appears to have today been caught in what must surely be the political cock-up of his premiership. Forget the usual parliamentary skullduggery, no this comes down to a simple mistake, a microphone left on...

Picking up a newspaper each morning gives you the most essential bits of information about what is happening in the world around you- keeping up with changes in economics, politics, society and culture. But the UK press is changing. With the evolvement of social media and the rising power of the internet it is getting harder for the newspapers to maintain their readership...

Everyone will agree, Video on Demand makes catching up with your favourite movies and shows much easier to do. Nowadays, there's no need to wait for a programme to start, or to worry about forgetting to ask your mum to record your favourite TV series whilst you're out...

Greenpeace recently released an attack video aimed at Nestle's KitKat brand. The video, which shows that Nestle is all but condoning the destruction of orangutans natural habitat, has been a viral hit, causing the company to address an issue it otherwise may not have. Social media is much lauded as an agent of change - but can it affect a change in the typical David and Goliath relationship?

It's a truth universally acknowledged that people in marketing will exaggerate, obfuscate and complicate to make basic services that rely on creative force sound far more complex than they really are. It's the 'Witch Doctor's' pretext that sold plague "cures"� 500 years ago, and the sad truth is, there's more people out there doing it today than ever before...