From the page: The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.
I feel sick to my stomach. What's good about this? That's taking something essentially human and manipulating it to so you can sell more sugar water (5 barrels of clean water for 1 barrel of Coke, btw). If your mission is to manipulate the human experience in order to mentally brand them with a consumerist preference, smack yourself in the face and get a real job.