A list of retired Google products and services
A list of retired Google products and services
Breaks down Google's Q3 advertising revenues into impressions served per day, ctr, clicks, average conversion rate, sales converted, and even cost per click! The same data is also available at the top 10 industries that spend money in Google, and the top 5 spenders of each industry is also highlighted! Awesome data!
What is the most surprising or exciting result you’ve ever achieved in an A/B test?
You can read their answers below. I hope you find these tests as fun and inspiring as I do! Here are the players:
Read on to discover what you should be testing and the kinds of crazy results you can expect to see when you do...
Many businesses are moving away from using static software such as Excel to manage their increasingly complex PPC accounts
20 Top Most Expensive Keywords on Google AdWords. They're quite expensive!
Arrgh! Apparently most SEO's miss out on the golden keyword opportunies provided by PPC. Ever since keyword not provided and bad keyword estimates from Google's keyword traffic estimate tool, this option of mining PPC keyword data for SEO keyword research purpose has been underlooked.
Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel you sister. Here are even more ways to make your paid search budget go farther.
Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case in point: I just searched “the french exit cilantro” and Google basically completely ignored the last word of my query.
How to roll your sleeves (I've been doing it wrong!)
In honor of this week’s change in branding from adCenter to Bing Ads, and as a counterpart to 25 Fast Facts About Google AdWords, here are 25 facts and figures about Bing Ads, Microsoft’s PPC advertising platform:
With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), which account for 30% of total search engine share and over 6 billion searches a month. (comScore Core Search, January 2012)
From June 2011 to June 2012, Bing stole 5% of Google’s search share. (Experian Hitwise)
Bids on Bing tend to be lower, and the competition for keywords is lower. (Hubspot)
Local, travel, shopping and health related searches account for 30-40% of total search queries. Sessions in these four areas on Bing are often longer and more complex, so Bing might be worth exploring if you run a business in one of these verticals. (Microsoft)
While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
New websites have difficulty ranking for popular, high-volume keywords for two primary reasons:
One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.
But Google AdWords offers users a ton of data (some would say that for small businesses there are actually too many options and data points), and many people who aren’t PPC practitioners don’t know where some of the most useful gems are hidden. Beyond that: while there’s frequently a lot of overlap between PPC and SEO data, not all of the information in an AdWords account is actually useful for someone looking to improve SEO results (and some of it can be downright misleading when applied to SEO efforts!).
In this post, I’ll walk through 25 specific things within an AdWords account that SEOs and inbound marketers can leverage in optimizing for organic search marketing.
You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.
A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our resident SEO “ninja,” dropped me and Larry a note, letting us know the WordStream site is holding steady at 5. Out of curiosity, I checked the PageRank on my own blog. It was also a 5. Amused, I let them know, and Larry shot back, “You should be running our SEO meetings!”
Larry stirred up quite a controversy last week with two posts that made some bold claims. First, he said that SEOs suck at PPC because they don’t approach it with the right mindset. (Later, he amended the post to say that SEOs sometimes suck at PPC – he also told me he was mainly thinking about himself.) Then he said that the idea that SEO has more long-term value than PPC is a myth.
This didn’t sit too well with some of our readers (many of whom are advocates for and practitioners of SEO – as, frankly, we have always been in the past). We had some vehement disagreement in the comments from people who thought Larry was over-generalizing or conflating “SEO” with webspam and unsustainable black-hat tactics. For example, Matt Bennett said, “you've taken your own experiences of SEOs and applied them to the industry as a whole, and as a result you've inadvertently made yourself look naïve.” And here’s Kieran Flanagan: “I actually think you make some good points in this post but it's packaged up in some really poor misinformation. You are comparing images of sites who have been hit by Google’s updates to combat spam and using it to make a kind of self serving point about SEO vs PPC.”
25 fast facts about AdWords you probably didn't know about and where they came from: Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
About 97% of Google窶s total revenues come from advertising. (Google Investor Relations)
How do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream. I don’t want to find a picture of myself eating ice cream. I especially don’t want to find a picture of myself eating ice cream naked. (I don’t have any nude photos in my Picasa account, that I know of, but it’s possible right?) And I especially don’t want a friend who is using my computer to find a picture of me eating ice cream naked. And if I’m borrowing a friend’s computer, I don’t want to find their naked pictures either! (I don’t know any male models.)
And now Google has officially gone completely crazy. Yesterday they announced that search results will soon incorporate information from your Gmail account:
Note: This article, originally titled "Debunking the Myth of the Long-Term Value of SEO," has been edited from its original version. I've taken some of the arguments in the comments into consideration, and upon reflection a lot of my points were unclear or misleading, and I've adjusted my language accordingly. Thanks to everyone for contributing to the debate. - Larry
One of the most common responses to my recent “War on Free Clicks” study and yesterday’s article, “Why SEO’s Suck at PPC,” was the notion that PPC stops the moment you stop spending, whereas SEO provides benefits forever.
It reminds me of the “better to buy than rent a home” advice that was all the rage in the days leading up to the housing meltdown. Millions of homeowners got completely wiped out listening to that advice.
Today, the SEO bubble is in a bit of a meltdown, yet SEO’s are still peddling the “SEO is forever” dream. So is it true? Does SEO value last forever?
It depends how you define SEO, but I think it's more complicated than it seems.
When it comes to search marketing, SEO窶s are from Mars and PPC窶s are from Venus.
Just over a week following the release of our War on Free Clicks infographic, dozens of whiny SEO窶s have come out of the woodwork with ludicrous sob stories about how they purportedly tried and failed to get PPC to work for them and/or their client.
Sure, PPC isn窶t easy 窶" I get that, and I窶ve even written a few articles about how some small businesses are struggling with PPC.
But, seriously 窶" compared to SEO?!! PPC is a total cakewalk. Like rolling off a log. Easy as pie.
Mobile devices are playing a larger and larger role in the life of a paid search marketer and it is projected that a quarter of all paid clicks on Google will come from mobile devices by the end of the year. That’s basically a 500% increase from the beginning of 2011!
This wouldn’t be such a big deal if all you had to do was make sure that high-end mobile devices are enabled for your campaigns. However, you and I (and everyone else with a smart phone) knows that searching on a mobile device is a vastly different experience than searching on a desktop.
The format of the results page is different. The keyword is different. User intentions are different. Competition is different. And though this may seem obvious, the device itself is quite different (unless your computer has a built in GPS!). Put all of these differences together and you get a whole new set of best practices that you should employ when targeting mobile PPC searchers.
Here are some guidelines that you can use when building out your mobile campaigns: