Bold Type: Essay by Chandler Burr
Rated • 2 reviews • fashion • randomhouse.com
From the page: "Malle got an idea in his head, went to individual great perfumers, and offered a deal: Make me a perfume. Your ideal perfume. Put whatever the hell you want in it, the most expensive, fabulous stuff around. Create it exactly as you think it should be. And I'll bottle and sell it. In the little Malle boutique at Barneys which is the only place in New York City you can smell these things, they make a big deal out of their central metaphor, that these perfumes are written by individual authors given full authorial integrity and simply published by Malle, who may edit a bit here and there but basically just puts out the work."

