Media Matters: PETA's knack for buzz | MNN - Mother...
Rated • 1 review • environment, animal rights, peta, eco • mnn.com
From the page: "A willingness to offend potential allies -- feminists, environmentalists, even concentration camp survivors -- in service of the cause can backfire. But at least in PETA's case, it's sharpened the message and pushed the movement forward."The lesson is don't be afraid to be criticized. Stick to your principles," Newkirk advises. "This is America, no one is going to pull your fingers out. They may say nasty things about you. They may not send you their 15 dollars. But at least they'll hear what you tell them.""
