10 Reasons Why Microsoft Will Aquire Yahoo In 2007 -...
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From the page: " 10 Reasons Why Microsoft Will Aquire Yahoo In 2007
Microsoft sat back while Google showed everyone how to take a search engine from 2 kinds having fun to a top 20 American company. How did they do it? Well just look at their revenue numbers and you will see a massive percentage comes from the Adwords & Adsense products. Now Microsoft is trying to get into the online advertising game but can they hope to compete without acquiring Yahoo and their volume? I think Microsoft will make a move at Yahoo and its going to happen in 2007.
Here are 10 reasons why:
1. The search algorithm%u2026 duh%u2026 Microsoft%u2019s horrid search algo is by far the single biggest problem that Microsoft has right now. The problem is that when there are no users using the search engine then there are a ton of ads that never are shown. If Microsoft were to acquire Yahoos search algorithm this would be a GIANT step in getting users back.
2. Overture Yahoo Search Marketing. Microsoft used to broker every thing through the company formally known as Overture for showing ads on msn.com search. They are now trying their own company but its chugging along at a very slow pace. Most advertisers like Microsofts Adcenter but agree there is just not enough volume from its search engine (see #1).
3. Yahoo Publisher Network - YPN IMO is the best contextual advertising network there is. They have a great quality control team and also a REAL PHONE NUMBER THAT REAL PEOPLE ANSWER if you have contextual questions. Nobody provides the level of customer support in regards to contextual advertising that Yahoo Publisher Network does."
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