 | Last login: 5 weeks agoTarah is a 35 year old single woman from Massachusetts, USA. Interests are social media marketing, wine, cheese, bread, trees and water in all forms. |
- Dec 15, 2008 9:07am
- Social Media Marketing - From a Marketers Perspective
I read a lot. There's a lot to read. I get my Google alerts daily and I scan blogs of interest discussing, debating and reviewing the benefits, metrics and realities of SMM. There's a lot of valuable banter happening out there in the stratosphere.
I thought I would take a minute to write just a plain old marketers view of how social media is impacting how I market. Because it is impacting what I do and for those folks not yet engaged in all of the benefits that social media has to offer - this might give you some insight as to why its time to step it up.
My role, what I do and what I love to do is promote Awareness - our events, community and our thought leadership content through any and every avenue possible. I have fun doing this because the world of social media allows me to engage with and follow folks who have the same interests and want to hear what I have to say - and vice versa.
Awhile back we (myself and my stellar sidekick and web guru Lucas) began the tedious task of placing ourselves in as many strategic locations as we could - to name a few; Digg, Delicious, Technorati, StumbleUpon, Twitter, Facebook, Reddit, Friendfeed and so on, and so on.
I have made it a point to follow folks that want to hear about social media - not just anyone to 'collect names and numbers'. We also made it a point to build a website around information - not a sales pitch (although of course sales is our ultimate goal). We want our prospects to be knowledgeable. That knowledge will lead them to the right decision. So when we drive people to our site via viral strategies they get what they expected. Content. My 'friends' are a mixture of both personal and professional and I do my best to not only talk about SMM but let people see a bit of my nature as well. I don't think it has to be all business all of the time. Although a smidge daunting and overwhelming to be 'everywhere' as much as possible, the effort has most assuredly paid off.
Facebook and Twitter are now in the top 10 of our referring sites. Not falling far behind are Digg, StumbleUpon and the like. Through these avenues I can promote our company but more importantly the events and thought leadership content being created on our community. The numbers speak for themselves. It pays to engage. More so, to have a voice - to speak up and to let people know that you have value to add. Recently we held a webinar with Josh Bernoff that brought in about 1000 registrants - 25% of which came to us via the aforementioned social media sites as well as our own community. Not bad!
So my advice to fellow marketers is this; build a community. Engage with your customers, partners, prospects and peers. Have a voice. Listen and learn from others. Use social media tools to help build your brand. There is value - and there is a way to measure ROI you just need to engage to ask the right questions to get it. It works. What I'm doing here at Awareness is proof and I truly believe we've only begun to hit the tip of the proverbial iceberg.
tcammett.awarenessnetworks.com/default.asp [tcammett.awarenessnetworks.com/default.asp]
 Share This- Gratin | foodgawker
 Nov 20, 2008 7:18am  (1 review) cooking, recipes, food http://foodgawker.com/?s=gratin- Great 'foodie' site!
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- Integrating social media into your marketing mix: A case for social media...
- Nov 13, 2008 5:19am (1 review) songwriting, interactive-marketing, recession, social-media, social-media-marketing http://www.awarenessnetworks.com/default...
- great whitepaper on social media marketing in a recession
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- Awareness Inc- Social Media Events
- Nov 7, 2008 10:36am (1 review) marketing, social-media-marketing http://www.awarenessnetworks.com/news/ev...
- Great source for social media marketing events - check out their resources page for good downloadable content as well!
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- Putting Facebook and Twitter to work - CNN.com
- Oct 25, 2008 10:39am (2 reviews) software, social-media http://edition.cnn.com/2008/TECH/10/23/d...
- Great article on the 'mainstreaming' of social media
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- The FASTForward Blog & Awareness Report Shows Significant Rise in Enterprise...
- Oct 11, 2008 6:48am (1 review) journalism http://www.fastforwardblog.com/2008/10/1...
- Great site if you're interested in the current trends and 'state' of technology, social media etc.
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- Dont mind the noise
- Sep 10, 2008 1:09pm (1 review) smoking, quitting-smoking, life http://tcammett.blogspot.com/
- Personal blog about the journey to quit smoking and the many other things that happen in between...
- Sep 8, 2008 9:45am
- So, Tomorrow I Quit!
I've been a smoker for over 20 years. When I write that it almost sickens me...that's a long time. I'm only 34. I don't know why today is different than any other day, I've just had it today. I have had a cough for a year, pneumonia 2x's this year, my chest is fucking killing me well, when your body talks, its usually best to listen. It's not just smoking, it's the wine that accompanies my cigarettes. They both need to leave town for a bit and let me get back to just me, myself and I.
Here's the thing, I want to actually be around for a very long time - I may very well have missed my chance at that but it's high time I started to at least try to preserve myself? So, I've decided to write about 'The Quitting'. Chronicle it all for posterity and all that jazz. In the very least, use it as a source for venting what I predict to be a bit of a bumpy ride. I'm just hoping those around me come out of it all unscathed.
So tomorrow's the day. Bye bye Parliments, my beloved and dedicated friend....I will miss you so.... More to follow.
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- Profile: Social Media with Awareness Networks
- Sep 2, 2008 11:16am (1 review) software http://www.cmswire.com/cms/enterprise-20...
- Great article about social media for the enterprise, the Awareness platform and the history of the company (as well as the market).
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- Awareness, Inc 2008
- Aug 20, 2008 7:43am (1 review) software http://www.awarenessnetworks.com/communi...
- Great blog on 4M ROI from Marriott for using social media.
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