symbolscape

From the page: "The last thing I want on my TV is feeling as if I am back on the PC desktop I just left after twelve hours of work. This I don't get. Why would a Web video provider feed content onto a TV screen and then maintain a less immersive Web video player experience? A number of providers do this and it seems somehow tone deaf. Lurking beneath this design decision is the weird conviction on the part of some publishers that people are craving a Web experience on their TVs. Three weeks into TV according to Google, I for one can tell you this is dead wrong. If you want to live on my TV, then act as if you belong there."

"We're seeing the market just exploding for us," says Sorosh. "The new TV is really happening. The reason we exist is the big shift in consumption going from the old TV to the new TV. The old TV is linear broadcast -- everyone gets the same adverts. In the new TV world it's on demand, it's delivered by IP, it's interactive, and it can be on any screen. The advertising also needs to be dynamic. The way the new TV will be monetised will be quite different from the old TV."

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