MediaPost Publications Most Mobile Users Indifferent To...
Rated • 1 review • cyberculture, mobile advertising • mediapost.com
From the page: ""Most people don't want ads on their mobile device, but you have a huge chunk of people that are really neutral," said Heather Way, a research analyst at Parks Associates. "I think if anything it's a positive thing because you don't have people saying 'no.'" She added that the question is whether marketers will be able to sway mobile consumers over time with more targeted ads. "
