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You may have recently heard about Kmart's $500 shopping spree giveaway. If not, here's the scoop [...] I've been tracking Kmart since the end of October via the Vitrue SMI. So this news offered a great opportunity to demonstrate a campaign's effect on their Social Media Index. Take a look at the following chart - Kmart has jumped over 23% (charts)

Reggie Bradford, CEO of Vitrue, Inc. talks about marketing in a down economy (video included). Excerpt: The looming recession acts as a true accelerant on trends which were already shifting to new media. We are forced more than ever to rethink our traditional notions of advertising and search for the right way to reach and impact consumers.

Great articles about Social Media Marketing and Obama and McCain. Talks about Obama being the Marketer of the Year. Diagrams and charts showing how "social" the candidates are within social networks.

Today's Vitrue SMI scores show that McCain not only caught up with Obama, but is slightly ahead. Looking at their respective brand's Social Share of Voice, we see McCain (35.6%), barely edging out Obama (34.6%), while Palin (26.3%) completely towers over Biden (3.46%). Both presidential candidates saw a bump in their social conversation volume coming out of the final debate last Wednesday. McCain increased 150% while Obama's bump was only 37% (four-times less than McCain).

Tina Fey for President! --
Yesterday we spoke with Elizabeth Woyke of Forbes.com, who afterwards crafted the article Tina Fey For President! (Blogs and social-networking sites have spoken: Tina Fey should run for president.) Elizabeth writes about the rise of the political brands in social media over the past 2 months. This blog article by offer more details.

Campbell and Progresso are slinging mud at each other over MSG. This article questions whether they should take their fight to social media.

A team of social media experts at Vitrue have developed a new marketing metric to help marketers, and advertisers gain insight into their brand's conversations. The Vitrue Social Media Index is an easy to understand metric. Index scores are comprised of various online conversations from popular social networks, video sharing sites, micro-blogs, photo sharing sites and the general blogosphere. The tool is free to use. More details and examples on the link.

Check out how the state of Missouri's brought social media to their Tour of Missouri cycling race.