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If you want great SEO, it's no longer enough to focus on page structure, keywords, and link building. Now you have to be a social media expert too.

You wouldn't choose to advertise on TV by displaying a static print ad for 30 seconds. So why do so many companies use email as if it's direct mail, banner advertising as if it's a print ad, or focus on one-off promotions and sales online?

These four evolutions in business and consumer behavior have diminished the effectiveness of traditional marketing. But they also help explain the rise of inbound marketing, which benefits from the same circumstances that cause traditional marketing so much trouble:

* Decentralization
* Endless connectivity
* Consumer empowerment
* A wide open playing field

Today's marketers know that traditional advertising is in peril, and they're adapting in order to survive and succeed.

Here's a list of 9 no-brainer SEO steps that don't negatively effect your content.