socialemailguy

I was always a content machine but increasingly I realize history keeps repeating itself and we keep repeating ourselves. Time to stop.

Not that long ago we started distinguishing between owned, earned and paid media but who real was that? Media evolutions that scare me.

The term content marketing is so popular that it lost all meaning, despite efforts to put it back in a more "integrated" perspective.

Content marketing and inbound marketing are closely related but at the same time differ a lot. Recent data and an in-depth introduction.

If done well, blogger outreach can work. But in general it's not done that well. An example.

An in-depth overview of the different steps in the content strategy and a 3-D content mapping model.

The use of marketing ROI is increasing. It's important in content marketing too but often misunderstood. Content marketing ROI explored.

Content marketing, community and collaboration: it's your time to connect with the customer and your peers.

The foundations of persuasive content were laid out quite some time ago but still apply. The ultimate guide to persuasive content (book).

Vocus developed an interactive social media strategy application, based on data. A nice content marketing case.

Ultimately, content marketing is about optimizing the dialogue between a company and it customers. On the value of content marketing.