Climate Counts and the Green Race to the Top...
Rated • 1 review • business, green business, environment, marketing, climate change • reuters.com
If climate regulation will burden businesses or increase costs, then why are so many companies strengthening their voluntary response to the climate crisis in the midst of an economic downturn?
The reason is, there's a race to the top when it comes to sustainability, particularly among consumer companies. No one wants to be seen as a laggard by customers, workers, NGOs, government or the press.
Reputation matters. Ignoring the climate emergency is no longer an option for a big consumer brand.
The reason is, there's a race to the top when it comes to sustainability, particularly among consumer companies. No one wants to be seen as a laggard by customers, workers, NGOs, government or the press.
Reputation matters. Ignoring the climate emergency is no longer an option for a big consumer brand.
