shanepearlman

"Too many companies, however, spend valuable time reinventing the wheel each day. "Every time you treat a known problem as a new problem that has to be solved again, you're wasting time and money," says David Kay, founder of DB Kay & Associates, a Los Gatos, California, knowledge management consulting firm. In fact, Kay says, it's four to 10 times more expensive to relearn how to solve a problem than to have a solution ready to go."

You pour a ton of money into a new venture, devote relentless hours to get it going. It's perfect in every way. But, within hours of launching, you realize something is wrong. Not leaky faucet wrong. Not temporary signage wrong...but head-on crash, fatally wrong. You picked a name no one can say. Or perhaps it is impossible to remember.

I could have invented del.icio.us.

I was nineteen years old, a fresh computer science student with a lot of spare time and tons of ideas. A younger and less busy version of who I am today. I had all the tools I needed, and the right idea.

But no. I didn't create del.icio.us in 1999. Joshua Schachter did - four years later.

From the page: "why do you want to work in an office? What benefits do you get to compensate with traveling 2 hours per day to work and back, eating in expensive downtown cafeterias, working with set hours in an office space that you didn�t decorate yourself?" Is that what an office is for us: a place to go to play a grownup?

From the page: "It never ceases to amaze me in the web world how companies can go and acquire a website, and expect it to develop and mature just as it had before the acquisition. This never seems to happen. Over time the acquired site usually become stagnant or falls apart, with the purchaser wondering why his perfectly-sound investment has gone belly-up. Never mind that the culture of the company has drastically changed, or that different people are now working on it. It�s still the same product, right?"

From the page: "Now why did I make it over to Bobby/Michael�s delightfully schizophrenic blog instead of, say, yours?

He said the word �oepootang” in my comments.
That, my friends, is a way to get yourself noticed."

ok no penis spam this time - just a good run down of how to decipher your target market.

What marketing techniques you can learn from Penis Spam - what to do and not to do to reach your target market. (Naomi is one funny broad).