ronnestam

The internet, web 2.0 and social media are well established, Facebook has got +300 million members and Twitter is reckoned to be one of the most important conversation platforms when it comes people driven brand impact. I think we can all agree that the world has changed and so has brand strategies although most companies don't really get it yet.

So, the title `All your brands are belong to us' has a double meaning cause back then in 2000 when that wildfire started it also marked the day you lost control of your brand. Today that fire is burning faster than ever and there's really nothing you can do to stop it except but getting used to being burned while fighting for your lives.

It's time to move. In order for you to continue to build your brand value in the future you've gotta revamp your strategies and adapt them to the future of communication.