Rated
Sep 16
•
1 review
•
marketing, ppc, search, online marketing, adwords
• bigmanta.com
Your click-through rate (CTR) plays a crucial role in determining your success with AdWords. It is one of the big factors that is calculated when Google decides where your ad's position on a page will be located and (more importantly) how much you will pay per click. The impact your click-through rate can have on the performance of your ads cannot be underestimated - sometimes it makes the difference between paying $0.10 and $10.00 for each click.
Naturally, you AdWords CTR should be something that you spend a good amount of time and effort tweaking to achieve the best results. Not only should you see a lower cost per click, but you should see a significant increase in your traffic and clicks when you improve your click-through rate.