Whole Foods announced a produce rating system this week, a move that will allow shoppers to choose from fruits, veggies, and even flowers with "good," "better," and "best" labels.
The new Responsibly Grown program's ranking system assesses growing practices that impact human health and the environment. For instance, it prohibits some of the worst neurotoxic farming chemicals still allowed in farming. The program has been launched with ratings for hundreds of produce items, more than 50 percent of the chain's produce nationwide. The company said the goal is to reach 100 percent of the fruits, vegetables, and flowers in its stores, so that, over time, all have a "good," "better," or "best" rating.
"Once again, Whole Foods is setting the standard—and the pace—among major American food retailers for environmentally responsible food production," Ken Cook, Environmental Working Group's president and cofounder, said in a statement. "This is very good news for produce lovers—especially moms and dads concerned about pesticides on fruit and vegetables."