Google Adds Breadcrumbs to Search Results Interface | SEO...
Rated • 1 review • search, google, seo • seobook.com
Aaron Wall discusses Google's latest focus on site hierarchy and display of breadcrumbs in the SERP snippets. His points about relevancy are worth consideration.
"Do I recommend using breadcrumbs? Historically I have, but if Google does not fix the above issues it will likely end up costing publishers some perceived relevancy, and in some cases I might not recommend using them except for on small sites or those with tight and descriptive breadcrumb structures. And on larger sites they might make more sense on category listing pages rather than on item detail pages."
"Do I recommend using breadcrumbs? Historically I have, but if Google does not fix the above issues it will likely end up costing publishers some perceived relevancy, and in some cases I might not recommend using them except for on small sites or those with tight and descriptive breadcrumb structures. And on larger sites they might make more sense on category listing pages rather than on item detail pages."
