online-ethics/online marketing

a beautiful case study... they know how to teach ppl.

a mus for all the webmasters!!!

nice case study to go through!!!

From the page: "After clicking on the Create your own review button, you go to a page where you choose to create a written review or a video review. The video reviews must be:

* maximum of 100mb file size
* maximum of 10 minutes long
* uploaded in .avi, .flv, .mov. .mpg, or .wmv formats

I should note that Amazon is not the first to do video product reviews. I mentioned ExpoTV in my SES San Jose presentation a couple months ago; their video product reviews are picked up by Buy.com and others."

Online customer engagement refers to:

1. A social phenomenon enabled by the wide adoption of the internet in the late 1990s and taking off with the technical developments in connection speed (broadband) in the decade that followed. Online CE is qualitatively different from the engagement of consumers offline.

2. The behaviour of customers that engage in online communities revolving, directly or indirectly, around product categories (cycling, sailing) and other consumption topics. It details the process that leads to a customer's positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement.

3. Marketing practices that aim to create, stimulate or influence CE behaviour. Although CE-marketing efforts must be consistent both online and offline, the internet is the basis of CE-marketing.(Eisenberg & Eisenberg 2006:72,81)

4. Metrics that measure the effectiveness of the marketing practices which seek to create, stimulate or influence CE behaviour.

The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index. The file must reside in the root directory of your web. The URL path (web address) of your robots.txt file should look like this...

/robots.txt

Other official Google Groups discussion forum charters:

groups.google.com/group/google.public.support.general/msg/9add [groups.google.com/group/google.public.support.general/msg/9add] ...
groups.google.com/group/google-labs-groups2/msg/ac47a94f69203edb [groups.google.com/group/google-labs-groups2/msg/ac47a94f69203edb]
groups.google.com/group/google.public.labs.compute/msg/a10a964 [groups.google.com/group/google.public.labs.compute/msg/a10a964] ...
groups.google.com/group/google.public.labs.google-deskbar/msg/ [groups.google.com/group/google.public.labs.google-deskbar/msg/] ...
groups.google.com/group/google.public.labs.location/msg/5d44df [groups.google.com/group/google.public.labs.location/msg/5d44df] ...
groups.google.com/group/google.public.labs.newsalerts/msg/11c7 [groups.google.com/group/google.public.labs.newsalerts/msg/11c7] ...
groups.google.com/group/google.public.labs.personalized/msg/22 [groups.google.com/group/google.public.labs.personalized/msg/22] ...
groups.google.com/group/google.public.web-apis/msg/b5608b571d1 [groups.google.com/group/google.public.web-apis/msg/b5608b571d1] ...
groups.google.com/group/Google-Labs-Google-Scholar/msg/b44f600 [groups.google.com/group/Google-Labs-Google-Scholar/msg/b44f600] ...
groups.google.com/group/Google-Labs-Google-Suggest/msg/1abffcc [groups.google.com/group/Google-Labs-Google-Suggest/msg/1abffcc] ...
groups.google.com/group/Google-Talk-Help-Discuss/msg/2e335cb96 [groups.google.com/group/Google-Talk-Help-Discuss/msg/2e335cb96] ...
groups.google.com/group/Google-Web-Accelerator/msg/47ebb630b0e [groups.google.com/group/Google-Web-Accelerator/msg/47ebb630b0e] ...

Most of the charters have the word Charter in the Subject, but not all
of them.

Here is a huge list of dofollow forums with dofollow signatures. This covers only forums related to webmaster, marketing, online moneymaking, and seo.
You may visit the following sites and post your ad in advertising folders or in forum signatures. If you know other similar forums, please don't hesitate to leave a comment. A new window will open when you click on any link.

According to a new report from eMarketer entitled, "Video Advertising Online: Spending and Pricing," online video advertising will peak at 78.9% in 2012 -- when "both traditional and alternative media companies will be distributing far more professional-quality video content online, and when the national elections and the summer Olympics will contribute far more to video ad spending than they will in 2008."

US%20Online%20Video%20Advertising%20Spending%20Growth.gif
That doesn't mean that growth has been anemic this year. According to eMarketer, this year's 55.9% increase in online video ad spending is a key indication that the channel is at least gaining speed -- accompanied by parallel growth in the kind of trusted video content, such as sports, to support it.

David Hallerman, senior analyst at eMarketer and author of the new report, says, "Next year, there will be slightly slower growth, due to the still-struggling economy and the fact that advertisers are working out the best ways to do online video ads."