Social Media: Listening is the New Marketing | Practical...
Rated • 2 reviews • ecommerce, listening, new media, social marketing, social media marketing • practicalecommerce.com
Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.
It provides great opportunity to learn at a grassroots level what people really think about your brand, products or services. Indeed, listening to the groundswell of consumer-generated content is the new marketing.
It provides great opportunity to learn at a grassroots level what people really think about your brand, products or services. Indeed, listening to the groundswell of consumer-generated content is the new marketing.
