nicheprof

A collection of the top 100 YouTube videos related to topic areas of interest related to web sites and webmasters.

Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.

It provides great opportunity to learn at a grassroots level what people really think about your brand, products or services. Indeed, listening to the groundswell of consumer-generated content is the new marketing.

Social networking sites can also keep professionals and business people current on events, trends and opportunities in ways traditional communication cannot. And finally, social networking sites can provide a personal PR and branding function for people, and either help you get a job, change from the one you're in or establish yourself as an expert in your field.

Interview with YouTube Product Manager, Matt Liu at SMX West

How bulletproof is your SEO campaign? Do you have all your bases covered? Are you getting the most organic traffic available? Smart marketers crave targeted, low-cost web traffic, especially in this challenging economy. When implemented correctly, a finely tuned SEO campaign has the ability to drive traffic efficiently, especially when compared to other forms of marketing.

According to research from Webvisible and Nielsen, reported by Marketing Charts, though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.

The research finds an accelerating trend toward online media for local search. However, the report says the study uncovers a significant disconnect between the way small business owners act as consumers vs. the way they market their businesses online.

Social Media sites like Digg, Reddit, Stumbleupon, and Delicious are highly authoritative sites which can dramatically improve search engine rankings if used properly. Any SEO specialist knows link building is essential to improving search engine visibility, but some clients have trouble accepting social media as a link building tactic

Freeware, shareware and other programs designed for trying economic times.