net-marketer

Step-by-step ebook and audio for non-writers, small business owners and aspiring copywriters by Karri Flatla.

I'm SO not done with this conversation about long copy versus short copy. In fact, I've decided to go deeper with it ... because indeed this is a conversation, and conversations, by definition, are an inherently intimate thing, yes?

"My goal with the marketing intensive is to help real business folks make a shift in their thinking, so they can step over their fears quickly and take decisive action. This is how marketing can really become a force for change and growth. And not enough people have had access to that knowledge."

The million dollar transactions that take place between these real estate agents and their clients are quite magical to watch. Heartening even. Is it possible that an entrepreneur could learn a thing or two about honest selling from theses Gen Y ingénues?

I get red in the face every time a segment of the marketing industry starts talking about the importance of crafting standardized definitions for the supposed benefit of the client. As if it would somehow help our evolution to create an entire bureaucracy around semantics. To etch our points of view in stone so that they become even more difficult (read: expensive) to adapt for our evolving paradigms.