mphorton

With enterprise social software platforms starting to gain widespread traction, ROI measurements are now becoming possible with early adopter communities. Many companies are looking for a detailed guide on how to measure the benefits of E2.0 software and demonstrate its ROI. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics, it is definitely possible. With industry costs ranging from $1 - $5 per user per month, and with little to no hardware and low management costs, even small increases in key performance indicators driven by enterprise social software platforms produce significant ROI. Today's #E2sday examines three easy ways to measure the ROI from your enterprise social software.

2010 marked the first year that women became the majority of the U.S. workforce. At the same time, the technology industry is thriving in this digital era. Data shows that women make strong leaders and company founders, often bringing more efficiency and profitability to the table than men. Why are there fewer female startup founders and technology practitioners, then? In today's #E2sday, we explore the dichotomy between women's success in business and their relative absence from the technology industry.

There is a fundamental shift occurring in the workplace, and employers are beginning to see that the secret to long-lasting employee performance and satisfaction has more to do with attending to intangible enrichment rather than material rewards. In the modern American company, social rewards have gained more attention as traditional motivation schemes rarely achieve their intended goals. Now, there's a greater emphasis on harnessing behavior based on a purpose-driven model. Today's #E2sday looks at the question: is money the best incentive to motivate employees?

Companies across the globe are engaging in what seems to be the great IT debate of this decade: cloud or on-premise? As the need for ample storage and bandwidth grows, and as businesses become more mobile, there's a strong demand for a solution that can address these challenges. At the same time, powerful regulations often trump all other decision points. Today's #E2sday looks at the ongoing, evolving question: will enterprise software be delivered in the cloud, or locally installed appliances?

At Socialcast, we frequently work with our customers to understand how they use our product and what we can do to make it a better experience for them. A recent example has to do with the use of hashtags - which are words or terms preceded with the "#" symbol that allow readers to create a communication channel on demand. In laymen's terms, they are like labels that one adds to a message to help others find and share similar discussions. Socialcast rolled out hashtags in 2008 after they became popular on Twitter. Today, we often see hashtags like #worklog being used to record what employees are working on, or #sales and #Acmecompany that label conversations around higher-level themes or more specific client discussions.

Mobile devices today are more than just telephones that connect us to voices on the other end of the line - they're mission-critical tools that keep the world of business going 24x7x365. As an increasing number of Americans use mobile devices to stay connected to work outside of the office walls, protecting the sensitive business data housed in each smartphone becomes more important than ever. Losing a mobile device and its data due to theft, malware, or simple absent-mindedness is more costly than ever. Today's #E2sday looks at some of the ramifications you could face and a few precautions you can take to ensure the safety of your mobile device.

Mobile devices today are more than just telephones that connect us to voices on the other end of the line - they're mission-critical tools that keep the world of business going 24x7x365. As an increasing number of Americans use mobile devices to stay connected to work outside of the office walls, protecting the sensitive business data housed in each smartphone becomes more important than ever. Losing a mobile device and its data due to theft, malware, or simple absent-mindedness is more costly than ever. Today's #E2sday looks at some of the ramifications you could face and a few precautions you can take to ensure the safety of your mobile device.