moritherapy/marketing

Free advertising for your blog, complete with image. How can you say no to that???

Draper gets down and dirty with the calculator to show why Twitter can't make it as a business. As a fervent twitterer, my only hope is that he's wrong because he hasn't looked at out-of-the-box possibilities.

A long an interesting article about the (myth of?) the Long Tail, complete with rebuttal and re-rebuttal. Excerpt: "My research also answers the question, How much enjoyment is derived from obscure versus blockbuster products? We can all easily imagine the extreme delight that comes from discovering a rare gem, perfectly tailored to our interests and ours to bestow on likeminded friends. This is perhaps the most romanticized aspect of long-tail thinking. Many of us have experienced just such moments; they are what give Chris Anderson's claims such resonance. The problem is that for every industrial designer who blissfully stumbles across the films of Charles and Ray Eames, untold numbers of families are subjecting themselves to the likes of Sherlock: Undercover Dog."

A list of links to scambaiters. Get to know your scammers, waste their time! I'll be sure to check those guys out.

One of the better SEO articles I've read recently. Goes into important detail on how to write blog post titles.

An interview with the woman behind a great word-of-mout success story.

"2) There's something magical going on here - you're not only building sales but your customers are really rooting for you, what's the special sauce?

The special sauce is a product that REALLY does what it says, looks fabulous, makes life easier, and has genuinely passionate founders and staff behind it.

3) From an online purist perspective, time-starved moms have not been known as a big digital enthusiast audience, care to debunk any myths here?

YES! I do care to debunk that myth! Moms are online like it's their job! In fact, for many, it is their job! BlogHer estimates more than 36 million women participate in the blogosphere every week. Women work online, shop online, socialize online, share online, research online and use the internet to organize their lives. 95% of Moms go online at least once per day.
By most estimates, there are more women online than men and the gap is expected to widen. Women control 85% of household spending and they do their homework online. 44% of women report spending time on the internet is replacing TV time."

"SEO is a one way conversation, thus it's a lot like advertising in this. You optimized the page, it appears in the search results and that's it. no conversation, no engagement."