moritherapy/business

From the page: "If we are going to solve our current economic problems, our President needs to get first hand information on the impact his proposed policies will have on real Joe the Plumbers. People who are 1 person companies living job to job, hoping they get paid on time. We need to know what the impact of his policies will be on the individually owned Chrysler Dealership in Iowa. The bodego in Manhattan. The mobile phone software startup out of Carnegie Mellon. The event planner in Dallas. The barbershop in LA. The restaurant in Boston.

Entrepreneurs that start and run small businesses will be the propellant in this economy. PE Obama needs to have the counsel of those who will take the real risk inherent in creating companies and jobs. Those who put their money and lives on the line with their business."

If you're old like me - remember Bhopal? But even if you're not, you probably know Dow Chemical and Everready. Dig around a bit, and what you smell isn't just a bit of Fantastik cleaner but also billion-dollar worth lack of responsibility, and death. Fortunately, there seems to be at least a bit of a happy ending. Tom Clancy, move over.

Draper gets down and dirty with the calculator to show why Twitter can't make it as a business. As a fervent twitterer, my only hope is that he's wrong because he hasn't looked at out-of-the-box possibilities.

A long an interesting article about the (myth of?) the Long Tail, complete with rebuttal and re-rebuttal. Excerpt: "My research also answers the question, How much enjoyment is derived from obscure versus blockbuster products? We can all easily imagine the extreme delight that comes from discovering a rare gem, perfectly tailored to our interests and ours to bestow on likeminded friends. This is perhaps the most romanticized aspect of long-tail thinking. Many of us have experienced just such moments; they are what give Chris Anderson's claims such resonance. The problem is that for every industrial designer who blissfully stumbles across the films of Charles and Ray Eames, untold numbers of families are subjecting themselves to the likes of Sherlock: Undercover Dog."

An interview with the woman behind a great word-of-mout success story.

"2) There's something magical going on here - you're not only building sales but your customers are really rooting for you, what's the special sauce?

The special sauce is a product that REALLY does what it says, looks fabulous, makes life easier, and has genuinely passionate founders and staff behind it.

3) From an online purist perspective, time-starved moms have not been known as a big digital enthusiast audience, care to debunk any myths here?

YES! I do care to debunk that myth! Moms are online like it's their job! In fact, for many, it is their job! BlogHer estimates more than 36 million women participate in the blogosphere every week. Women work online, shop online, socialize online, share online, research online and use the internet to organize their lives. 95% of Moms go online at least once per day.
By most estimates, there are more women online than men and the gap is expected to widen. Women control 85% of household spending and they do their homework online. 44% of women report spending time on the internet is replacing TV time."